You will need improving the video, crafting an engaging caption, selecting the right hashtags, and developing a mini-campaign for Instagram to boost reach and engagement. Here are the detailed requirements:
Scope of Work: Video Enhancement:
Polish and enhance the video we provide, ensuring it aligns with our brand aesthetics and communicates our message effectively. Add visual elements, transitions, or effects if needed, to increase engagement and visual appeal. Ensure the video is optimized for Instagram's format and best practices for video content. Caption Creation:
Craft a captivating and brand-aligned caption that resonates with our target audience. The caption should have a clear call to action (CTA) and be both engaging and informative. Incorporate a brand tone that encourages likes, comments, and shares. Hashtag Strategy:
Research and recommend a set of effective, relevant hashtags to maximize reach, target the right audience, and increase visibility. Hashtags should balance between popular and niche tags to optimize engagement and discoverability. Campaign Development:
Provide suggestions for a mini Instagram campaign cantered around this video to further boost engagement and reach. Outline a simple content flow, such as suggested follow-up posts or stories, to reinforce the campaign and maintain momentum.
Comprehensive Digital Marketing Strategy Category: Content Marketing, Digital Marketing, Email Marketing, Google Adwords, Internet Marketing, Search Engine Marketing (SEM), SEO, Social Media Marketing Budget: $30 - $250 USD
