We seek an experienced marketing professional to lead promotional efforts for our innovative new social networking application Circles. Responsibilities include developing and executing comprehensive strategic marketing plans to drive awareness, engagement, and user growth. The ideal candidate will have a proven track record of successfully promoting consumer technology products, with specific expertise in social media advertising and community building. This is full time role which means 160 hours per month but its freelance job. Payroll depends on your experience.
Key duties will be to craft targeted campaigns highlighting the unique features and benefits of Circles, with an emphasis on appealing to Millennial and Gen Z demographics. Creativity and strong knowledge of the latest digital marketing trends are essential. The role requires optimization of advertising spends across Facebook, Instagram, Twitter and influencer networks. Analytics-driven decision making and A/B testing will be used to continuously refine tactics.
Community management and content creation are also important aspects of the position. Engaging early adopters and maintaining an active online presence through posts, videos and other sharable assets will help build buzz in the crucial pre-launch and initial launch periods. Some travel for conferences or meetups may be expected.
The ideal candidate will have 5+ years marketing experience, preferably within a startup or tech company. A college degree in marketing, communications or related field is required. Experience with analytics tools like Google Analytics and ability to multi-task and prioritize in a fast paced environment are also necessary skills. Knowledge of the Python programming language would be advantageous but is not
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