We are seeking a freelance copywriter to create LinkedIn posts for five employees of our company. The goal is to develop engaging and platform-specific content for LinkedIn that reflects each employee's voice, aligns with their audience, and promotes company expertise according to the content plan.
Scope of work: Number of accounts: 5 LinkedIn accounts of company employees
Content Volume:
Posts: 40 posts per month (2 posts per week per account), references below Post length: 500-1,300 characters with spaces (approximately 80-200 words) depending on topic. Articles: 10 LinkedIn articles per month (articles are typically longer but most of the time derived from several existing posts and extended into long-form content), references below
Content requirements: The writing should be aligned with the provided references (you will be given samples of posts and articles for different topics) Short-form content with clear calls to action (all CTAs will be mentioned in the content plan), engaging hooks, and concise messaging. Article length is typically longer, but derived from the posts, maintaining a cohesive and engaging structure. The target audience C-level executives and decision-makers in the insurance industry and. Topics: Content from our whitepapers (main insights, practical applications etc) Technology innovations in the insurance industry Big data and its role in decision-making Insurance industry trends and analytics (AI, SaaS etc) Data-driven marketing Personal insights and real life stories Other We provide copywriters with ready-to-go content plans, whitepapers, and industry news sources. Visuals are made by our designer.
Test tasks: Using references and content requirements described in this document, write two posts and one article for LinkedIn account
Post about industry trends A post with a headline of your choice, highlighting one or more tech trends or challenges in the insurance industry (something about working with data, SaaS, AI, and more).
Personal story post: Something about career journey, personal transformation, work/life balance.
Comprehensive Digital Marketing Strategy Category: Content Marketing, Digital Marketing, Email Marketing, Google Adwords, Internet Marketing, Search Engine Marketing (SEM), SEO, Social Media Marketing Budget: $30 - $250 USD
