A digital marketing agency based in the UK seeks to expand their client portfolio. As such, they require assistance identifying target businesses and conducting initial outreach.
Specifically, the freelancer will be responsible for compiling a list of 500 UK-based companies across various industries that could benefit from digital marketing services. Relevant business details such as name, location, website, and primary contact should be collected. Industry research will need to be conducted to ensure list targets are viable prospects.
Once the list is finalized, a series of personalized emails must be drafted to introduce the agency and request initial meetings with potential clients. Communications should highlight the agency's areas of expertise and case studies while emphasizing the value they provide. Tone should be professional yet personable to generate interest and move discussions forward.
The goal is to book 10 introductory calls within one month for the director to further showcase capabilities and potentially sign new clients. Email templates will require approval before widespread distribution. Performance will be evaluated based on conversion rate from list to meetings scheduled. Strong research, writing and client engagement skills are needed to fulfil this important business development task.
