Expected duration: More than 6 months We are seeking a skilled and creative Copywriter to join our team. In this role, you will be responsible for crafting compelling copy for posts that enhances a brand's presence on LinkedIn and other platforms.
Your deliverables will include writing a weekly newsletter, creating engaging content for five weekly LinkedIn posts and developing lead magnet(s). Your writing will play a crucial role in driving engagement, generating leads, and growing our client’s audiences.
Key responsibilities:
- LinkedIn Post Copywriting: Craft compelling copy for five LinkedIn posts each week, ensuring the content is engaging, on-brand, and optimised for the platform to drive audience interaction and growth. - Weekly Newsletter: Write a high-quality, engaging newsletter each week that informs, educates, and engages subscribers while aligning with the brand’s tone and messaging. - Lead Magnet Creation: Develop persuasive and value-driven content for lead magnets such as email course(s), eBooks, guides, checklists, and other downloadable resources that help attract and convert leads. - Brand Consistency: Ensure all written content aligns with the company’s branding guidelines, including tone, messaging, and overall style, maintaining a consistent voice across all deliverables. - Feedback Incorporation: Revise and refine copy based on feedback from strategists and other stakeholders to ensure high-quality, polished deliverables. - Stay Updated: Keep up with content marketing trends, particularly on LinkedIn, to continually improve the effectiveness and relevance of your writing.
Ideal Skill Set/ Experience
- Strong proficiency in writing clear, concise, and engaging copy, with a particular focus on newsletters, lead magnets, and social media content. - Experience in crafting content that aligns with brand identity and effectively communicates key messages, driving engagement, leads, and conversions, particularly on LinkedIn. - Strong attention to detail and the ability to collaborate and manage multiple projects and deadlines simultaneously.
We’re looking to have a fixed monthly retainer per client with the chosen writer.
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