Design Brief for Logo Creation: Building Development in Jumeirah Village Circle, Dubai Project Overview: We are seeking the creation of a dynamic and visually compelling logo for a new building development in the prestigious area of Jumeirah Village Circle, Dubai. The development is a three-tower structure with a total of 1000 residential units for sale. The developer, known as Bam-X, aims to position this project as a landmark of luxury and innovation.
Objective: The logo should encapsulate the essence of modernity and elegance, reflecting the high standards of living that the development promises. It should be distinct and memorable, resonating well with potential homeowners and investors.
Target Audience: The primary audience includes affluent local and international buyers looking for luxury residential units in Dubai, real estate investors, and anyone interested in high-end property developments.
Style and Feel: The logo should be sophisticated with a modern architectural flair. It should convey luxury, exclusivity, and a sense of community.
Color Palette: Preferred colors include a mix of gold, black, and white to signify luxury, or deep blues and silvers to reflect sophistication and trust.
Typography: The use of clean, bold, and modern fonts is encouraged. Incorporation of Roman numerals should be clear and stylistically integrated into the design.
Iconography: Considering the development's structure, incorporating abstract or stylized architectural elements that hint at the three towers could be effective.
Versatility: The logo must be scalable and adaptable to various uses, including digital platforms, print media, promotional materials, and large-scale signage.
Deadline:
Initial logo designs should be presented before Tuesday morning of the coming week to allow for review and necessary revisions ahead of key meetings with stakeholders.
Deliverables:
At least three initial design concepts based on the names provided. High-resolution files of the final logo in various formats (AI, PSD, PNG, JPEG). A style guide describing the usage of the logo in terms of color palette, typography, and placement.
