The objective of this project is to design packaging for a food brand selling authentic punjabi frozen food.
The aim of the packaging is to standardise as much of it as possible, we would like to achieve this by splitting the packaging into two elements.
- The first element would be using a box sleeve that will have basic information regarding the company and will communicate aspects of the brand identity. This sleeve will be used for all the boxes across the board, all product information will be communicated on a sticker that will be placed on this sleeve. - This sticker will be the second element and will communicate all the specific information pertaining to the individual dishes. We are looking to figure out the best way to achieve this in which it optimises production and presents the brand effectively.
The brand has been designed so therefore the project will be implementing what already exists into the packaging. There is no need for Logo design, colur palleting etc. In fact there has been a bit of initial sketch work done and will be shared with the selected talented person as and when time comes
Key Information to be communicated on the sleeve:
- Brand Name and Logo - Company Details, Address - QR Code. - Net Weight and Serving Size - Preparation/Heating Instructions - Manufacturing information - Social Media etc.
and corresponding sticker:
- Product/dish Name and Description - Preferably a picture of the dish - Best before date - Batch number - Nutritional Information - Ingredients List - Allergen Information - Bar code for POS
Specifications and Constraints
- Size and dimensions etc.
Packaging Requirements:
- The design of the sticker should take up a significant portion of the sleeve as this will primarily convert the specifics of the dish - The designs should adhere to the rules and guidelines of the brand. - The design of the stickers should differentiate the other dishes. - It should be clearly communicated whether the dish is non-vegetarian (White Meat such as Chicken Vs Red Meat such as Beef Lamb), vegetarian or vegan.
