I am looking to revamp the design and website for my small clothing store. The current site has not been updated in over 5 years and is in serious need of a fresh, modern look that aligns with current trends. The new design should showcase the wide variety of clothing styles available including mens, womens and childrens apparel. Photography of new products should be professionally shot to entice online shoppers.
In addition to a new visual design, the site also requires improved functionality and user experience. Easily navigating categories, filtering search results and dynamically displaying related products are top priorities. An optimized checkout process that promotes conversion is also key. The site needs to be fully responsive for browsing on any device.
Updating website content with new detailed product descriptions, collection overviews and blog articles will better tell the story of the brand. Creation of social media graphics, a style guide and brand guidelines will provide consistency across all marketing touchpoints. Analytics tracking and reporting capabilities must also be implemented.
This is an opportunity to fully rebrand a small business and revitalize its online presence. Applicants should have a solid portfolio demonstrating experience designing fashion/retail websites, optimizing for SEO and driving sales conversions online. Proficiency with content management systems like WordPress is preferred. Creativity, strong communication and ability to work within a budget are also important qualities for this project.
