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We are in pursuit of an exceptional outsourced Chief Marketing Officer (CMO) to lead and revolutionize the marketing strategies for our distinguished enterprises in the mortgage broking and telehealth sectors. Your role will be pivotal in driving our ambition to ascend as industry vanguards, demanding a blend of strategic foresight, marketing prowess, and a proven track record in enhancing lead generation and e-commerce conversion rates.
Your Mission: As our outsourced CMO, you will embody the spirit of innovation and proactive implementation. Your responsibilities will span across comprehensive marketing efforts, requiring minimal supervision yet expecting maximal impact. You will be entrusted with the autonomy to craft and execute marketing strategies that align with our vision of market leadership.
Key Responsibilities Include:
Strategic Marketing Leadership: Develop, implement, and refine comprehensive marketing strategies that drive growth and position us as industry leaders. Lead Generation and E-Commerce Conversion: Leverage your expertise to significantly enhance our lead generation processes and e-commerce conversion rates, showcasing a portfolio of your successful projects. Digital Presence and Content Strategy: Amplify our digital footprint through strategic content distribution, leveraging platforms like TikTok, LinkedIn, and email marketing to enhance organic reach and engagement. Innovative Partnership Building: Identify and cultivate strategic B2B partnerships, particularly in the mortgage broking sector, to expand our referral network and drive business growth.
For Business 1 - Mortgage Broking / Loan Broking (Australia):
Execute a multi-faceted approach focusing on direct lead generation, digital presence expansion, and innovative B2B partnership cultivation. For Business 2 - E-Commerce (Telehealth):
Drive e-commerce growth through expert social media management, email marketing, remarketing strategies, and influencer marketing initiatives.
Candidate Must-Haves:
Proficiency across all major social media and digital marketing platforms (LinkedIn, Meta, Twitter, Google, YouTube, etc.). Expertise in email marketing tools (e.g., Klaviyo, Mailchimp) and strategies. Demonstrated ability in lead generation, funnel optimization, and remarketing. Ability to generate organic leads and create viral content on TikTok. Experience in building and utilizing email marketing lists effectively.
Bonus Qualifications:
Experience managing diverse marketing campaigns, including blue-chip and international campaigns. A history of working across multiple industries and markets. Our Commitment: We are dedicated to fostering a dynamic and empowering environment for our CMO, providing the resources and content necessary for marketing success. In return, we expect a commitment to excellence, continuous communication, and an ever-present drive to innovate and optimize.
If you are ready to take the helm and lead our companies toward unparalleled growth and industry leadership, we invite you to apply for this unique opportunity to make a substantial impact.
