We are a leading company specializing in the manufacture of rubber machinery equipment, gearing up for an international industrial machinery exhibition in Moscow. To maximize our impact at the exhibition and expand our brand presence on the international stage, we are looking for an experienced marketing and social media management expert to join our team.
Key Responsibilities:
Social Media Strategy and Execution: Responsible for creating and managing brand accounts on platforms such as Facebook, LinkedIn, Twitter, YouTube, and Instagram. Develop and implement social media marketing strategies to enhance brand visibility and exposure for the exhibition.
Content Creation and Management: Produce high-quality content aligned with our brand positioning and exhibition goals, including but not limited to posts, videos, and blog articles, to engage and expand our target audience.
Market Analysis and Competitor Research: Conduct market analysis to understand the latest trends in our target market and research competitors' market performance to support our marketing strategies with data.
Advertising and Promotional Campaigns: Manage and optimize advertising campaigns on Google Ads and other online advertising platforms to ensure precise targeting of potential customers.
Performance Tracking and Analysis: Monitor the performance of all marketing activities, including social media engagement, ad click-through rates, and website traffic. Provide regular reports and adjust strategies based on analytical findings.
Ideal Candidate Should Have:
A strong marketing background, particularly experience in social media management and online advertising. Excellent content creation skills to produce content that attracts our target audience. Familiarity with the industrial machinery or related industries is preferred. Ability to work independently as well as part of a team. Exceptional analytical skills and attention to detail. Fluent in English, with Russian language skills being an added advantage.