We need comprehensive branding guidelines that reflects our ethos: simplicity, approachability, and modernity. The design should make our users feel like they are interacting with a partner/assistant in growth, not just a platform. This should include: - Color schemes, - Typography (We like Apple SF Pro as a font) - Favicon - Visual elements that can be used across various platforms and mediums (website, social media, print.).
Our Vision:
1. Color Palette: We envision our main color to be a shade of teal, symbolizing trust and communication, paired with accents of muted orange for a pop of energy and creativity. We're open to your professional suggestions on this palette to best match our brand's personality.
2. Tone of Voice: Friendly, approachable, clear, simple, professional yet conversational, encouraging.
3. Scalable Design: The branding should be versatile and scalable, suitable for various applications ranging from our website to multiple social media platforms, ensuring consistency and recognizability across all user touchpoints. We want to have subrands like Medal Social - Learning, Medal Social - Academy, Medal Social - Podcast, etc .. We expect the design to be accessible on dark/light modes.
User-Centric Approach: We want our brand to speak directly to our users, ensuring they feel personally addressed and supported. The design should mirror this commitment to being a reliable and friendly partner in their growth journey.
Our Ideal Candidate:
Has a strong portfolio showcasing creative branding and logo design. Is proficient in the latest design software and technologies. Has excellent communication skills and can work collaboratively to bring our vision to life. Can provide initial concepts and iterate based on feedback. Has experience in creating branding for tech or digital marketing companies (preferred, but not mandatory).
Project Timeline:
We are looking to kickstart this project immediately and would appreciate a rough estimate of the time required to complete this task.
We're excited to find the right creative partner to join us on this journey. If you're passionate about branding and love the challenge of creating visual identities, we can't wait to hear from you!
