We are Kapla Fitness, a leading online fitness coaching company.
We are seeking a Personal Brand Manager to join our team on a freelance basis, ideally someone passionate about health & fitness too
We need someone who lives personal branding, social media and content creation. There's so much potential for growth in this role but it needs the right person so make sure you read this in full!
Summary:
You'll take the wins from our clients, the insights from our sales process and the experience of our Directors and coaches to manage the creation of content to improve our marketing efforts, grow and connect with our audience and drive more leads.
A large portion of our leads come via social media, specifically our Director's social accounts (Kat Merchant - @katmerchant14 on IG) - this will be the main focus initially.
Your superpower needs to be content writing and organisation. There will be some budget available for video editing and you will have as much time from Kat and the team as needed to oversee a 5x increase our content output - while improving the quality.
Responsibilities:
- Learn about our target audience, get to know our clients and turn it into epic content that drives leads and helps us to book more calls, make more sales and help more people. - Manage social media profiles and online presence for key team members - Create awesome content on multiple platforms (personally focusing more on the writing and simple editing for social posts, we'll outsource the longer editing if needed). - Identify and pursue partnership and collaboration opportunities to enhance personal brand - Stay up-to-date with all things social media - Bring ideas of how to grow the personal brands
Requirements: - Proven experience in managing personal brands, preferably in the fitness or wellness industry - Loves social media and has experience creating various types of content (and can showcase previous work) - Epic writing skills - Creative mindset with the ability to produce high-quality content - Super organised to manage our content production schedule - Don't apply if you don't LOVE this kind of work. We are a small company - this is a big job and a massive opportunity for the right person.
