We are a leading corporate education company committed to driving innovation and excellence in technology, manufacturing, supply chain, and data science. As we continue to expand our reach and influence, we are seeking a dynamic and experienced Content Marketing Manager to join our team. This role is pivotal in shaping our brand narrative, establishing thought leadership, and engaging our target audience through insightful industry articles.
Position Overview: We are looking for a talented Content Marketing Manager with a passion for technology, manufacturing, supply chain, innovation, and data science. The ideal candidate will be responsible for creating compelling and informative content that resonates with our target audience, establishes our expertise in the industry, and drives engagement.
Key Responsibilities:
Content Strategy Development:
Develop and execute a content strategy aligned with business objectives, focusing on technology, manufacturing, supply chain, innovation, and data science. Collaborate with cross-functional teams to gather insights and identify key industry trends. Content Creation:
Write high-quality, engaging, and informative articles that showcase our industry knowledge and thought leadership. Produce a variety of content formats, including blog posts, whitepapers, case studies, and more.
Industry Research:
Stay abreast of the latest developments in technology, manufacturing, supply chain, innovation, and data science. Conduct in-depth research to generate fresh and relevant content ideas.
Collaboration and Networking:
Collaborate with subject matter experts and internal teams to ensure accuracy and depth in content creation. Build and maintain relationships with industry influencers, experts, and partners.
SEO Optimization:
Implement SEO best practices to maximize the reach and visibility of our content. Monitor and analyze content performance metrics, adjusting strategies as needed.
Content Distribution:
Develop and execute a distribution plan to ensure content reaches the target audience through various channels, including social media, industry publications, and newsletters.
Brand Voice and Consistency:
Uphold and evolve the company's brand voice in all content, maintaining consistency and authenticity. Ensure that content aligns with brand guidelines and messaging. Qualifications:
Educational Background:
Bachelor's degree in Marketing, Communications, Journalism, or a related field. Experience:
Proven experience in content marketing, preferably in the technology, manufacturing, or data science sectors. Strong portfolio of published articles and content pieces. Industry Knowledge:
In-depth understanding of technology, manufacturing, supply chain, innovation, and data science trends and developments. Communication Skills:
Excellent written and verbal communication skills with the ability to simplify complex topics. Collaboration:
Strong collaboration skills to work effectively with cross-functional teams.
SEO Expertise:
Familiarity with SEO best practices and the ability to optimize content accordingly.
How to Apply: If you are passionate about content marketing, technology, and making a meaningful impact, we'd love to hear from you. Please submit your resume, a cover letter, and writing samples that demonstrate your expertise in the specified industries.
