Growth Strategy and Planning - Market Analysis and Research Lead
Target Market: International
Primary Goal of Growth Strategy: New Market Penetration
Competitor Companies for Market Analysis: Yes, I have a few
We are looking for a Market Analysis and Research Lead to help us develop a growth strategy and plan for our international expansion. The ideal candidate will have experience in conducting market analysis and research, specifically in the context of new market penetration.
Responsibilities:
- Conduct thorough market analysis to identify potential opportunities and challenges in the target international market. - Research and analyze competitor companies to understand their strategies, strengths, and weaknesses. - Identify key market trends and customer preferences to inform our growth strategy. - Collaborate with cross-functional teams to develop a comprehensive growth plan that aligns with our primary goal of new market penetration. - Provide recommendations and insights based on market analysis findings to drive informed decision-making.
Skills and Experience:
- Proven experience in market analysis and research, preferably in an international context. - Strong analytical skills and ability to interpret complex data. - Familiarity with various market research methodologies and tools. - Knowledge of different market entry strategies and their implications. - Excellent communication and presentation skills to effectively convey findings and recommendations to stakeholders.
