We are seeking a skilled and experienced Market Research Analyst to assist us in determining the optimal restaurant style, menu offerings, and other essential details for a pickleball entertainment venue similar to Chicken n Pickle within a designated area. Your expertise will be instrumental in making informed decisions regarding the development and success of our upcoming venture. Responsibilities: Conduct Comprehensive Market Analysis: Identify and define the target market within the specified area. Analyze local demographics, including age groups, income levels, and preferences. Evaluate existing competitors and their strengths and weaknesses. Determine Restaurant Style: Research and recommend the most suitable restaurant style that complements the pickleball entertainment concept. Consider factors such as ambiance, decor, and overall theme. Menu Development: Conduct surveys and focus groups to understand local food preferences. Create a diverse and appealing menu that aligns with customer tastes. Collaborate with chefs and culinary experts to refine menu items. Pricing Strategy: Analyze pricing strategies of similar establishments in the area. Develop a competitive pricing structure that maximizes profitability while maintaining value for customers. Customer Experience: Gather feedback and insights to enhance the overall customer experience. Suggest improvements in service, entertainment offerings, and customer engagement. Feasibility Assessment: Estimate potential revenue and profit margins based on market research findings. Identify potential challenges and provide solutions to mitigate risks. Location and Site Analysis: Assist in evaluating potential locations for the pickleball entertainment venue. Analyze foot traffic, accessibility, and proximity to target demographics. Market Trends and Innovation: Stay updated on industry trends and innovations related to both pickleball entertainment venues and restaurants. Recommend strategies to stay competitive and innovative.
