Expected duration: Ongoing **About Us:** Our dynamic and innovative company is dedicated to providing mental health programmes via our app. We pride ourselves on pushing the boundaries of excellence and continuously strive to enhance our market presence. As part of our growth strategy, we seek a talented and experienced individual to join our team as an App Marketing Specialist.
**Responsibilities:**
As an App Marketing Specialist, you will manage our Apple Search Adverts, Apps Flyer, and App Store presence. Your primary responsibilities will include:
- **Apple Search Adverts:** - Strategically plan, create, and optimise Apple Search Ad campaigns to maximise visibility and drive downloads. - Conduct keyword research and stay updated on industry trends to enhance search term targeting. - Monitor and analyse campaign performance, adjusting strategies to achieve KPIs.
- **Apps Flyer:** - Implement and manage tracking solutions through Apps Flyer to measure and analyse user acquisition, retention, and in-app engagement. - Collaborate with cross-functional teams to ensure accurate data tracking and reporting. - Utilise Apps Flyer insights to make data-driven decisions for campaign optimisation.
- **Apple Store Management:** - Maintain and enhance our presence on the Apple Store, ensuring app descriptions, visuals, and metadata are compelling and aligned with best practices. - Stay informed about Apple Store guidelines and updates, ensuring compliance with the latest requirements. - Implement strategies to increase app discoverability and visibility within the Apple Store ecosystem.
**Qualifications:**
- Proven experience in app marketing focusing on Apple Search Adverts, Apps Flyer, and Apple Store management. (essential) - In-depth knowledge of search terms, keywords, and analytics to optimise campaign performance. - Familiarity with mobile app industry trends, user behaviour, and competitive landscape. - Strong analytical skills with the ability to interpret data and derive actionable insights. - Excellent communication and collaboration skills to work effectively with cross-functional teams. - Successfully drove user acquisition, engagement, and retention through effective marketing strategies.
**How to Apply:**
Suppose you are a passionate and experienced app marketing specialist looking to impact a dynamic environment significantly. In that case, we invite you to apply by sending your resume, portfolio, and a cover letter detailing your relevant experience and daily rates.
We are an equal opportunity employer. We encourage candidates from all backgrounds to apply.
