We are looking for organic SM help for a igaming client of ours
Overall Social Media Content Strategy
● Social content production and posting strategy - 50 static & 10 video / month.
● Always On Calendar content set up on a monthly basis.
● Digital Awareness & Engagement plan for special events (i.e. Fairyhouse Horse Racing Sponsorship).
● End to End handling of contests / activations (Legal terms, posting, communication with winners, handling of gifts etc).
Key principles:
We need “Publisher” content in the timeline and less offers /product driven. Keep product / offers mainly in Stories. Instagram is a photo-based app therefore we need to have more real matches & photos (editorial use) and less template artworks. We need content agencies that have a sports reporter copywriter so we can showcase true expertise. We need fresh mega and/or micro influencers with powerful SoMe accounts to (run contests and) bring followers to our accounts and generate interesting content. For a legit Social media public account, the followers must be >10K We must flag the posts that perform well organically (have the highest engagement) and get budget to promote them as well.
Please provide details of similar projects and how you can help us achieve our aims stated above
