BOOK: OUTLIERS: THE STORY OF SUCCESS BY MALCOLM GLADWELL
1: Please read the chapters 1 and 2 of the book. Summarize the key learning of each chapter in a few sentences.
2: Think of 4 examples (mentioned in the book or otherwise) arising from the above learning(s) that may relate to any part of the class. Each example may relate to a different point or to the same point. For example, you may find that the key learning relates to something we discussed about competition and/or something we discussed in branding.
3: Explain how and why these examples connect to the topic(s) you think they relate to. Write in a way that someone who has not read the book can understand the key point and how the examples relate to our class. For example, in his book David and Goliath, Gladwell discusses how to compete by breaking established rules. As an example, he tells the story of how David killed Goliath by using a slingshot instead of fighting with traditional weapons that Goliath was used to and that gave him a size advantage.
4 examples per chapter and incorporate key marketing concepts
Page limit: 4 pages. This should give you an idea of the level of details expected.
