We are seeking a highly creative and skilled Graphic Designer with expertise in creating compelling logos and comprehensive brand identity guidelines for our new website, erika.com. The purpose of the site will primarily be to create a content website, however, it also will be the new logo to identify the social media brand created by our founder, Erika Kullberg.
The ideal candidate will have a proven track record of designing impactful visual assets that resonate with target audiences and reflect the essence of a brand.
Here are our expectations for deliverables: 1. Generate a variety of innovative logo concepts that encapsulate the spirit of our brand. We're seeking diverse options that showcase your creative flair.
2. Once a logo direction is chosen, expand your design into multiple variations suitable for different platforms and formats, ensuring brand consistency.
3. Develop a harmonious color palette complete with precise color codes, allowing our team to maintain uniformity across design assets. Curate a collection of brand typography that aligns seamlessly with erika.com's ethos, enhancing readability and brand recognition.
4. Compile an all-encompassing brand style guide that serves as a reference manual for anyone engaging with our brand. This guide will cover logo usage, color palettes, typography guidelines, imagery styles, and more.
5. Adapting your designs based on collaborative feedback to transform concepts into polished visual assets.
We have fairly urgent expectations for delivery and look to have this completed with the next 3-4 days.
