I'm looking for a brand logo. I am extending my business and rebranding. The new brand is called Beyond Baseline. I have added more info below to get a feel for what I do, my why etc, which should help with ideation.
Beyond Baseline - helping people realise their fullest potential.
It's about empowering people with the tools to play an active role in their health, well-being and development.
It's about meeting them where they are at in life, enabling them to go from a negative pace back to baseline and beyond so they can live happier, healthier, more fulfilling and successful lives.
Why do I do this? To prevent unnecessary suffering, as that is what I experienced. It's about awareness, proper understanding and effective application. This part is better explained by watching my promo video. Somes up my why and my vision.
Promo video. An insight into Ross, his mission and why he does what he does. https:// www.youtube.com/watch?v=0qUA5s4Bj8o
I would like the logo/image to be bold, minimal, black and white or with minimal colour. There is also a science/innovative element to what I do while being mindful of human, philosophical and ancestral wisdom.
Check out my website (not yet complete) for the colour palate. But happy to explore alternatives. The ABOUT ME on that page will reveal more about my brand. https://mail.google.com/mail/u/1/#search/renatas+website/FMfcgzGrcjWxRRdTLqDsRmtrHCrfFSGf
I love black an white, bold. I love luminous green/yellow (as per my website but i also love a little colour, escpailly vibrant and pastel colours.
I like clear fonts with edges. See my current logo for the motivation dude below. And also refer to website.
I would like the font to come with a logo, one that that can stand alone and be used on social media (think peloton, twitter, END.) separately from the written words 'beyond baseline'. I actually like the END. font and simplicity but would like something more in fitting with my brand and its style, with logo.
Feel free to contact me via social media such as LinkedIn, instagram or other to ask questions. This is my first time using this platform. If there is anything else you need from me, I will helpfully support you.
Brief Bio Today Ross is a speaker and consultant specialising in wellbeing sciences and human optimisation. His key focus is helping people optimise their minds and bodies to realise their potential and live happier, healthier, more fulfilling and successful lives. He aims to optimise 1 million lives by 2030 with a vision of transforming wellbeing worldwide. His training and keynotes have been delivered in 180 countries over 5 continents. He works with several Fortune 500 companies and is ACCA Global's representative for Development and Dell Technologies Ambassador for Mental Health & Wellbeing.
Previously he led a highly toxic life: addictions, overdoses, mental health issues and facing 2 years in jail, to name a few of the many challenges. However, after much exploration, he managed to reclaim his well-being and go on a more purposeful path, helping people from all walks of life. Ross's work is delivered with the perfect balance of silly, serious, and science to entertain, educate and elevate lives. He is a true experimenter who explores new frontiers and dedicates his time and resources to developing a deeper understanding of his craft in the service of amplifying others.
Additional: Ross is a member of the British Psychological Society and the European Union of Sleep. He maintains ties with the University of Glasgow's Psychology & Neuroscience department, where he acquired his psychology degree. His background is in four forms of psychology: neuroscience, sleep psychology, positive psychology and psychological disorders, holding additional qualifications in physiology, philosophy of the mind and blood work analysis. He works with the general public, athletes, and entrepreneurs. He advises large-scale organisations such as Dell, Cisco, Skyscanner, Nike, and The UFC. His primary supportive service is rolling out longitudinal (6-36 months) strategic wellbeing-science & development-focused programs and impactful keynotes to audiences small and large.
