I’m building my digital marketing consultancy brand and I need a minimalist logo that captures the brand in its typography for my website. Here are some details:
Brand name: It’s a personal portfolio so it would be my actual name and the tagline ‘Digital marketing consultant’. Besides the full name version, I would also like a supporting variation for small images (e.g. social media profile pictures on mobile - see example) where it’s just the name initials.
Mission: To help small businesses and startups tell their stories in the right formats, on the right channels, to reach and engage with their target audiences.
How: I provide my clients with a content strategy that will help them reach their goals and targets with the resources they have. I can also help them with content marketing (copywriting, video, podcasts, etc.), social media marketing, search engine optimization, paid acquisition, and other marketing tools. I also help them monitor their performance and suggest optimizations for their growth.
Target audience: My clients are entrepreneurs and small businesses looking to scale fast. Demographics: male; age 35 - 45; Western Europe and America; post-graduate. Interests: tech, business, finance, and reads online publishers like Forbes, Vox, The Atlantic, The New Yorker, The Economist, Time, Wired, and Focus.
The brand is: bold, daring, adaptive, factual, qualitative, creative, and transformative.
I've attached images of other brand logos that resonate with my brand and its audience for inspiration.
