We are seeking an experienced and talented Amazon Listing Optimization Specialist to join our team on a freelance basis through People per hour. As an e-commerce company, we rely on our Amazon listings to drive sales and maximize our products' visibility on the platform. We need an expert who can optimize our product listings to ensure they are well-positioned in search results and attract potential customers.
Responsibilities:
Conduct in-depth keyword research to identify high-volume and relevant search terms for each product. Optimize product titles, bullet points, descriptions, and backend search terms to improve keyword relevance and ranking. Write persuasive and compelling product copy that highlights key features, benefits, and unique selling points. Analyze and optimize product images to enhance visual appeal and conversion rates. Conduct competitor analysis to identify gaps and opportunities for improvement. Monitor and analyze listing performance, including click-through rates, conversion rates, and sales, and make data-driven adjustments as necessary. Stay updated with Amazon's algorithm changes, industry trends, and best practices for listing optimization. Collaborate with the marketing and product teams to ensure consistent brand messaging across all product listings. Requirements:
Proven experience in Amazon listing optimization and a strong understanding of Amazon's ranking algorithm. Demonstrated success in improving product visibility, conversion rates, and sales through listing optimization. Proficiency in keyword research tools and techniques. Exceptional copywriting and storytelling skills, with the ability to write persuasive and engaging product descriptions. Proficient in data analysis and using analytics tools to monitor listing performance. Strong attention to detail and the ability to meet tight deadlines. Familiarity with e-commerce and consumer behavior in online marketplaces. Excellent communication and collaboration skills.
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