Hi there, we are in need of a high-quality logo designer, who is able to create a logo for our supplement brand. We have provided a brand identity document below, which is not a set of rules, but instead guidelines. As the designer, you will have creative control, as long as you stay relatively in the spec.
We hope to work well with whoever applies, and we only take entries with previous work experience. For protection reasons, we have covered the name of the brand in the document, but the name will be released once we find a suitable fit.
(CUPT= Confidential until Project Start)
Brand Identity/Target Audience Document:
Brand Overview:
CUPT is a supplement company dedicated to enhancing overall well-being, focusing on mood, energy, focus, and sleep improvement. We believe in the power of natural ingredients to promote a balanced and healthy lifestyle. Our mission is to create a friendly, inviting, and cozy brand that stands out from traditional medical brands, offering high-quality, organic supplements that cater to the needs of individuals aged 25 and above.
Brand Personality:
Welcoming: CUPT,exudes warmth and friendliness, making customers feel valued and understood.
Trustworthy: We prioritize transparency, ensuring our customers know exactly what they are consuming.
Natural: Our brand advocates for organic, nature-derived ingredients that contribute to a healthier lifestyle.
Caring: CUPT is committed to improving the lives of our customers and supporting their well-being journey.
Vibrant: Using pastel and bright colors, our brand emanates positivity and optimism.
Target Audience: CUPT's supplements are tailored for adults aged 25 and above who seek an organic, natural approach to improve their overall well-being. Our ideal customers are:
Young Professionals: Ambitious individuals with busy lives looking for ways to manage stress and stay productive.
Health Enthusiasts: Fitness-conscious individuals who prioritize mental and physical health in their daily routines.
Urban Dwellers: City residents seeking a respite from the hustle and bustle, craving relaxation and rejuvenation.
Natural Lifestyle Seekers: People who prefer natural remedies and sustainable solutions for their health.
Brand Visual Identity:
Logo:
The logo should reflect CUPT's inviting and cosy personality. Using a combination of pastel colours, incorporating colours like pastel pink, along with soft blues and greens, will convey the natural, warm, and positive vibes of the brand. A playful, handwritten-style font could be used for the wordmark to emphasize the friendly and approachable aspect of the brand. We would prefer to use a mix between a bold font and a playful one.
Colors:
Pastel Pink: Represents warmth, compassion, and comfort.
Soft Blue: Signifies tranquility, trust, and reliability.
Soft Green: Symbolizes natural, organic, and healthy elements.
Typography:
This is totally up to the designer, but we would prefer either a handwritten style, or a bold font. Please check with us before using the font to avoid future conflicts.
By adhering to these brand identity guidelines, CUPT will effectively connect with its target audience and establish a unique, inviting, and memorable brand that stands out in the supplement market.
If you have any questions, please feel free to contact us. We have attached a few other brands we really love the look of and want to incorporate their style (Especially Be So Happy)
We look forward to meeting all candidates, and good luck!
I have lots more reference photos, so please message for more.
