Expected duration: 1 - 2 weeks Project Overview Everything Seeds, a leading supplier of plantable, seed-based promotional merchandise, seeks a professional designer or team to create comprehensive brand guidelines. We have an existing logo (attached), which serves as our primary brand identity, but we recognise the need for a cohesive and unified visual identity across all mediums. Our primary aim is to have a formalised brand guidelines document that our team and any external partners can follow to ensure consistent brand representation.
Scope This project involves the creation of brand guidelines that will provide a comprehensive overview of our brand identity. This includes:
- Logo Usage - Guidelines on how and where to use the logo, including appropriate sizing, spacing, and what to avoid. - Colour Palette - Primary and secondary colours with specific colour codes (RGB, CMYK, Hex). - Typography - Specifications for headline, subhead, and body copy fonts, including sizing, line spacing, and font weights. - Imagery - Guidelines for using images in our brand materials, including style, composition, and tone. - Iconography - Guidance on creating and using icons within brand materials. - Layouts and Grids - Standard templates for marketing materials such as brochures, business cards, etc. - Tone of Voice - Instructions on the language and style of communication that suits our brand.
Objectives The primary objectives of creating these brand guidelines are: - To establish a unified, consistent visual identity across all platforms and mediums. - To facilitate a clear understanding of our brand identity among team members and external partners. - To simplify the process of creating brand materials while maintaining brand integrity.
Considerations The brand guidelines should: - Reflect our commitment to sustainability and eco-friendliness. - Echo our brand’s identity as a trusted B2B supplier in the seed-based promotional merchandise industry. - Be easy to comprehend and follow for different stakeholders, including non-design personnel. - Provide ample examples for each guideline, helping to illustrate the proper usage of each design element. - Define our brand's tone of voice as casual, confident, relatable, and accessible, much like the copy seen on the Moth Drinks website. It should convey our serious commitment to quality and sustainability while using conversational language that is engaging, clear, and devoid of jargon.
Budget Whilst we operate within a limited budget, we are firm believers in the saying 'you get what you pay for'. We're open to a fair budget discussion that reflects the value this project brings to our brand.
Proposal Requirements Interested parties should provide:
- Examples of brand guidelines or similar projects they have previously completed. - A rough estimate of the time and cost involved in completing the project. - Assurance of their ability to work closely with our team to understand and accurately translate our brand vision into a comprehensive set of guidelines.
This project is open to UK-based designers and design teams.
Conclusion Our goal is to partner with a skilled designer or team capable of encapsulating our brand's essence into a comprehensive set of guidelines. If you share our commitment to sustainability and have proven expertise in brand design, we would be delighted to hear from you.
