We need a CRM manager role to help us with our CRM work based on the following:
Excellent knowledge of CRM tools to design and execute strategies to improve the kpis of the area in terms of Onboarding, activation, retention and reactivation of clients. ● Design, build and refine workflows using Customer.io and the company platforms to support CRM digital campaigns and ongoing requests from the business. ● Hands-on experience working with different databases, scoring of clients and creating and segmenting complex audiences in different cohorts using attributes and events to understand behaviours, identify patterns and communicate our clients with the right message, using the right channel at the right moment. Clients' lifecycle management. Experience using a CDP like Segment will be a plus. ● Understand and analyse digital marketing KPIs, build dashboards and report on results to support objectives and improve conversion and retention rates. ● Onboarding, retention and activation program management. Required experience managing loyalty, promotional and activation campaigns. Experience with any CRM automations, integrations and communications deliverability. ● Conduct A/B or Multivariant testing to drive performance optimization, and other techniques to optimise user experience, conversion rates, and other important campaign metrics across different channels. ● Work collaboratively to understand business and customer needs and advise on industry best practices and standards related to CRM communications. Understanding of integrations and requirements for Product and Development teams will be a plus. ● Collaborate with cross-functional teams to coordinate featured assets, content and translations to ensure campaigns run optimally. ● Update, manage and assign tasks in Asana to run CRM multichannel campaigns according to the campaigns calendar. ● Support the testing of campaigns and the implementation of automated journeys and newsletters for multiple audiences and languages to engage, retain and educate customers.
SEO & Social Media Specialist Needed Category: Facebook Marketing, Internet Marketing, Link Building, SEO, Social Media Marketing Budget: $30 - $250 USD
