Urgently looking for a marketing strategist to assist us with a 6 month integrated marketing campaign/ differentiation strategy for a fintech brand.
We have finished conducting research in the marketplace and are aware of the overall challenges and wins the brand is currently facing in the market. We need to therefore:
- Craft a Differentiation and IMC Strategy and Activation Framework (Develop a 6 month brand strategy and activation framework ie. a step-by-step plan on how the client can engage stakeholders over the next 6 months to convince them to buy their products or services and to gain a competitive advantage in the market for the strategy including communication pillars, key messaging pillars. THE BIG IDEA.
-6 Month Activity & Roll Out Plan across : Digital, Radio, Outdoor, Event / Experiential Activations ( how the strategy can be rolled out across these mediums , the crafty activations we can implement to raise awareness and blow the market out)
Will be able to provide more context but looking for a brilliant mind as this is due on Monday mid afternoon and would need to review over the weekend.
