1...What is it? Binkzi.com is a web app that can be used either via URL or by downloading the web app packaged as an “app” on App Store or Google Play Store.
Binkzi only loads content from company pages, professional profiles and brands and let’s you enjoy inspiration, news and content without the noise and clutter from friends, acquaintances, ex-partners and annoying relatives.
People free feeds | No selfies - just business, inspiration and news.
BACKGROUND
2...Problem There are 5 billion social media users globally, meaning almost 60% of the population on Earth are using social media on a monthly basis, and they are using on average 7,2 social media platforms per month.
Facebook, Instagram, Linkedin, Youtube, Twitter, TikTok and Snapchat are the largest players when it comes to brands being present.
Millions of users are on these platforms to be inspired and entertained. Reading posts, liking pictures, commenting on selfies and getting friend suggestions from high school has taken its toll.
If you go on Facebook, Instagram, Linkedin and Twitter today, the content you really want is mixed with personal stories, awkward friend requests, selfies and carpe diem bullshit.
Nobody wants that today!
3...Solution A unified feed with content from the platforms you use and the brands and personalities you like. This is what “Binkzi” is:
No personal stories No friend requests No carpe diem bullshit No selfies No inbox No clout hunters
Step 2 - Connect the platforms you want to use in your feed. Facebook Instagram Linkedin Youtube Twitter TikTok Snapchat
Step 3 - Create new feed Name the feed Choose platforms (you can choose from the ones you connected in step 2) Publish
Step 4 - Enjoy your feed with only content from companies, brands and creators
5...How does it work? Binkzi only allows for the feed to display content from company pages, brands and professional accounts. This is handled automatically by the back-end.
In a simplified explanation it should work like this: a) User A creates an Binkzi account. b) User A logs into Instagram and Twitter on Binkzi. c) Allowing Binkzi to read and publish all the companies and brands that user A is following on Instagram and Twitter. d) User A names her feed “Instatweet” and clicks save. e) When she loads her feed “Instatweet”, her feed loads content from Instagram and Twitter, but only from companies and professional accounts. f) Content from friends and users (regular ones) does not appear in the feed.
6...Who’s it for? Well, anyone who’s looking to see the latest news and inspiration from companies, brands and professional content creators.
Lifestyle users Tech enthusiasts Journalists and reporters Bloggers Podcasters etc.
7...UI description Clean, minimalistic, driven by scroll/swipe/touch. No text or comments.
8...Inspiration Blinkist desktop and app UI
9...There are two views a) Feed-view: User sees all content in a continuous feed and scrolls/swipes to feed next and next and next….
b)Grid-view: User see’s the latest content in a grid view and can choose to open a post, and then automatically navigates to the Feed-view, or it can scroll the grid and look for interesting posts.
Every post in the Feed or Grid is marked with a corresponding channel-icon. In the Grid-view the user can change so that only posts from i.e. Twitter and Linkedin are displayed, or choose to display all connected channels and accounts.
