I am looking at launching a new holiday website (with a clever twist!) in the next few months which be built on the Shopify platform.
This is an investor backed initiative with an aggressive scale up strategy.
I am looking for a digital performance marketing expert with a core specialism in launching Google & Meta Ads for start up brands and a proven record of scaling up new brands very quickly.
Extensive split testing will be required in Month 1 and a clear strategy and experienced approach must be demonstrated. I am looking for someone with expert level experience that can set up a test and measure approach using highly intelligent data analysis (and attribution software ideally) to drive both conversions and growth.
A clever data and audience-led retargeting strategy MUST be part of the overall strategy to demonstrate how you will convert the richest and most engaged audiences and drive them through the transactional funnel.
A bank of image and video assets can be provided for kick off but you must be capable of building on this platform by creating your own adverts using expert image, video editing and copywriting resources to ensure the brand reputation and personality is always protected.
Case studies and previous success stories, highlighted with clear evidence around performance is A MUST.
The blended ROAS for paid ads MUST reach a minimum 4x ROAS in the first 3 months. Budgets will scale very quickly once the ROAS and audience size for scaling purposes is established.
I would love to hear from you if this is right in your sweet spot! I'm ideally looking for a UK based specialist but I will consider professionals from non-UK based countries but these individuals/companies will be subject to extra screening and evidence of previous results.
