Improve third party ad exposure (SOVRN, Outbrain, etc) on our web portal
On HealthManagement.org we have already set up our google ad manager ad specs and fields.
A) Link with more ad networks and increase booking percentage
The third party an network SOVRN is currently placing ads on our site in those times when our direct advertisements are not filling up the site.
SOVRN only leverages 2% of the possible ad space which is quite poor.
Action: We have to link with more ad networks and must increase the ad space filling as high as possible.
b) Create rotating ads placements to make site more attractive
Then we need to implement rotating ads on the ad positions on our site and attract more ad exchanges to place their ads on our portal.
c) Implement text ads in our extremely targeted content.
We would like to get ad providers like outbrain and others using our traffic. Important is that this must be EXTREMELY TARGETED as we are a highly reputable niche website in healthcare management.
d) Implement Google Analytics Currently we have our ads linked to a third party provider like bit.ly to target clicks. This shall change so that all runs via google analytics or a platform you consider as better. All links shall be created automatically and shall be linked to a dedicated campaign account.
e) These ad server ads shall be as well implemented into our regular newsletters with clickable link. We do this via the same system similar to bit.ly
Requirement:
The successful candidate shall - Expand and optimise our existing system and ad exposure - Implement rotating ad positions (ALL website programming is done by our dev team!! - no hard coding) - Implement text ads and optimise exposure - Implement ads for our newsletters via google analytics or a recommended system
A permanent maintenance contract be offered after successful completion of this job.
Summary: 1 Check out our current ad server system which steers HealthManagement.org 2) Create rotating advertising positions as currently we do have only static ones 3) Engage more ad platforms as SOVRN only fills our space with eager 5 % 4) Set up Text Ads and OUTBRAIN ads on our site. It is important to understand our very specific target group 5) Move the tracking system from a third party to google analytics - ideally with automated url links 6) Create these ad positions as well for our newsletters so that we can bid them to ad exchanges 7) Optimise the existing system for better financial gains 8) If needed stay on this project for possible issues we may have
PLEASE ONLY REAL EXPERTS WHO TAKE THE TIME TO LOOK INTO OUR REQUIREMENTS!!
