We are a concept-stage startup fashion brand that specializes in custom-design, practical, multi-functional, fashion-led, affordable luxury handbags and accessories. Our goal is to set ourselves apart in a very competitive market, both with our products and our positioning. We are in the process of creating our flagship, launch handbag collection.
We have completed our business plan, which you will use as your reference. We have produced a number of handbag design concepts, from which we will be selecting the flagship launch style.
Who we are looking for:
We are looking for a fashion business consultant, with experience within the Fashion and/or Beauty industry. You will also have proven experience working with fashion startups and/or established brands, from collection product development stage to eventual launch.
The below are our requirements:
Deliverable 1:
From the relevant industry experience and further research, determine our product/customer fit, for our product.
We want to answer the following questions…
a. Are our products a fit for our target customers?
b. Are our potential customers going to buy our products?
c. Are they going to pay our asking price for our products?
Deliverable 2:
From relevant industry experience and research, identify missed opportunities in our product concepts and make recommendations on how to maximize our product/customer fit.
We would want to know the following:
a. Are there design changes we can make to maximize the product/customer fit?
Deliverable 3:
Following steps 1 & 2, recommend one final launch style from our 3 concepts.
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