What we want * for an individual/company to boost our non-existent PR over the next 8-10 weeks * if we can see that we are getting articles published in areas where our target audience will see then we will continue working with the individual/company to enhance the PR
When do we want to start * ASAP
Who we are Please see some of the attachments we uploaded * we are a Martial Arts School based in Rochdale which is in Greater Manchester (England) * we provide Martial Arts programmes that develop many transferable life skills (we don’t just teach kicks and punching) * we teach children to have better Focus, improved Listening, more Respect, plus much more * parents invest in our provision because we teach children not to give in to negative peer pressure * we are a Martial Arts SCHOOL and not a ‘club’ (we have tried to upload some files so please read these so you have an idea of how we are not just a ‘punching and kicking’ place) * we of course teach the physical skills of Karate but for us its more about the development of the person as an individual, i.e. we want them to be more Confident, more Focussed, have more Determination, etc * we also help with Healthy Eating, Homework, Self-Discipline plus much more
Who is our ideal customer * a mum of 1-2 children that are aged 3-12 years old * a 2-parent family that realises that enrolment into our School is an investment into their child’s education (as opposed to just self-defence) * the family must live in Rochdale or very close (we do not want to have articles published for the sake of it, we want them to be local to our target area) * in addition to the above we would like for them to be employed
Who we don’t want * adult males that are 18 years or over – this is definitely the wrong audience for us * women looking to do a ‘cardio-fit’ type of exercise
Locality We are based in Rochdale which is in Greater Manchester (England) * we do not want articles published in faraway places just to satisfy our ego * we want articles to be published where people from our target audience will see them
How we will gauge success By seeing articles in places where our target audience would see them By having an increase in the leads we gain
First Task To promote Sensei Dervish who has just travelled to America, returned and was then awarded his 6th Degree Black Belt. We would provide a loose bullet point style write up for you to piece together a decent article.
Further tasks To promote our charity fund raising events To promote the benefits of our School etc
If you can help us improve our PR exposure which should then contribute towards our marketing Parthenon, then please feel free to respond.
SEO & Social Media Specialist Needed Category: Facebook Marketing, Internet Marketing, Link Building, SEO, Social Media Marketing Budget: $30 - $250 USD
