I need someone to create 4 different versions of a logo for the following brief:
"Start" is an intensive training and support programme to help potential founders go from idea to having their own technology-based start-up. This is supported by local educational institutions and mentors from successful startups in the space.
Here's an idea about the segment being targeted: · Business proposition - Early stage idea, tech focused, or certainly scalable via tech. MVP or revenue unlikely. · Business – No employees, founder or maybe co-founders. Some support from friends and family. · Location – Rural and urban. · Channel Preferences – Digital first. Google, broad array of social use: Facebook, Twitter, Instagram, TikTok, LinkedIn, Email. Some traditional: TV, Radio, Print Media. · Aspirations – Determined to have their own business/ just want their idea to be realised/ to do something for themselves/ to make a change in the world. · Brand Affinity – Existing successful high growth startups and experts in the space. Monzo, Depop, XR Games, Starling, Openbionics. James Dyson, Anne Boden, Beth Kume-Holland, Vitalik Buterin, Justine Roberts, Dr Mridula Pore. · Cultural & lifestyle factors - Belonging to an under-represented group, lack of opportunity if you’re not in the city. Not sure of where to go or how to develop idea
If you look at the attached Brand Archetypes wheel, Knowledge, Innovation and Mastery feel like a good fit. With a ratio of 50:30:20 The mix of sage, creator and hero feels it will resonate well with the target audience – they are all aspirational, but ultimately Start is here to convey knowledge.
We'd like a fairly clean and simple logo, with a green similar to the "knowledge" segment on the archetypes wheel being the predominant colour.
We'd like four different designs so we can choose a style that we feel is the best fit. There may be some follow on work (for further payment) to iterate and expand on one particular design.
If you have any questions please feel free to ask.
