CLIENT: Skn Clinics – Produce Expanded Case Study (demonstrate visuals)
Existing Online Case Study (To develop): https://polestar.digital/case-study/sk-n-clinics/
JOB REQUIREMENTS
I’m building a portfolio of client case study projects, however for Skn Clinics a former client project I co-managed in 2016; I only have what is a visible outlook version on the agency site I used to work for.
o I need an SEO specialist to extract the case study from the site and curate it, fill in the gaps. o This will require preliminary SEO analysis to demonstrate what was done from the activity and what growth was achieved, see examples below: o The case study discusses the following elements and I will need you to screen grab from Google search to visually describe the aspects of work that was undertaken and also provide additional insight and clarity (possibly even “connect the dots”) and make assumptions as to what was achieved to provide additional insight. Elements to annotate/discuss/cite (as noted by the online Case Study): - On-Page SEO, Local SEO, Technical SEO and Content Development - SEO and Content plan (we built a blog in 2016, you may even see my name as an author if you track back to 2016) please include screen grabs and discuss as to the work was done and what results were achieved. - Local search visibility work: We did a lot of work around maps optimisation, Google my business (including work involving requesting postcards to verify local SKn clinics on GMB), NAP, local seo audit, Google reviews responses, local directories (please find any that exist now), local backlinks outreach - A technical SEO audit, you will need to provide preliminary examples of the kind of technical SEO work carried out (this will involve providing visuals with examples of issues that may have been covered during the audit or perhaps new issues you see now, the overall expectation is to demonstrate visually a technical SEO audit was carried out and annotate what would have been observed. It’s worth noting, we were aware that following the technical audit the site was severely impacting the on-site experience (lack of relevancy for internal links) and this was letting the site down, proving to be one of the integral reasons why online activity could not keep pace with the offline growth projections and ambitions of the business leaders. We also implemented a schema to gain rich snippets which saw Skn clinics appear more prominently for position 0.
English to Indonesian Translation Services Category: English (UK) Translator, English (US) Translator, Indonesian Translator, Traditional Chinese (Hong Kong), Translation Budget: $10 - $30 USD
