We are UK based looking for digital support to take an existing web site that was built in Wix about 2 years ago ( and never launched), and rebuild it in Wordpress with a new design and lay out similar to a competitor web site. It is a b2b proposition and has approximately 10 pages at present. All of the content is in place and there are 4 pages that each has a library of videos on each page. We think the site would be better having one continuous home landing page similar to our competitor. The initial work is to create the word press web site and to also look at the SEO and Google ranking. It is not a branding or corporate redesign, but a need for a more modern professional look and feel and also looking for ideas on lay out and techniques with how to engage with site visitors. We are not in a position to fund any UX at this stage but may incorporate this in the next iteration once the business model is proven.
We are then looking for the partner to help us to take the proposition to market using an inbound b2b content marketing strategy and to potentially have an ongoing relationship with us. The target market is UK only, b2b industrial, technical, iT, marketing and HR teams. The proposition is a unique approach to rich media, video and moving image content creation and we wish to create lots of content that would be distributed via social media (mainly Linked in) to promote the service. The partner should be able to help us deliver our content marketing plan comprising white papers, pdfs, guides, articles, blog posts, copy editing ( graphics, stock images, curating, scheduling) which we will provide the copy for, and then omni channel delivery of blog posts ( linked in primarily) and help us convert ideas into social ads and video ads. We also require help with contact management, CRM integration, and lead generation. We are looking for someone who has relevant experience and track record of similar B2B content marketing campaigns. So we would like the proposal to comprise estimates for building the word press web site and then what ongoing support you can offer to help us get the proposition to market.
