Expected duration: 1 day or less I would like a blog written to be used on LinkedIn to spark debate about education your customers about the benefits your industry can bring to them that (up to today) have been well hidden. In my industry (helvar.com) our lighting controls solutions can be used to positively impact employees wellbeing, help attract people back to the office, work more efficiently etc while saving energy. A potential cost saving and increase wellbeing. We have plenty of blogs written on our website (some by me) to give you an idea of what our business is about. I want the article SEO optimised for office users, owners, and designers based around lighting and wellbeing. This isn't a technical article but dropping in what can be done and to stimulate debate/ The big question is, what's the best way to educate people (end users) about the benefits your industry can bring to benefit all of our customers and your customers customer?