LeadSense is a fast-growing lead generation agency based in the UK but with global ambitions. We're a mixture of employees and freelancers from across the world united by our vision and ethos. We're primarily involved in the insurance and financial services markets but recently expanded into new territories.
Due to exceptional growth, we are looking for a Senior PPC Manager and Performance Marketer to join and consult our team on a part-time basis. This role can develop in scope, responsibility and hours if that is your preference. Many freelancers like you who joined us on limited hours turned full-time within months!
This role will require you to optimise our PPC campaigns on Google and Bing towards CPA, lead quality and lead quantity targets. You will also be responsible for overall campaign strategy within this dynamic and ever-changing space. Finally, you will work with other team members to plan and execute the launch of brand new campaigns.
**Key Responsibilities**
- Strategise, plan and launch new campaigns - Optimise campaigns to hit volume, CPA and quality metrics - Scale and grow campaigns once initial targets have been hit - Utilise and analyse Google Analytics to improve performance - Split-test and suggest improvements for landing pages and forms - Keep up to date with the latest updates and changes on the Ad platform
**Key Competencies**
- At least 5 years experience launching, managing and scaling campaigns on Google Ads Search - Experience managing an ad spend of at least £50,000/month on any single Account - Experience in getting the best out of automated bidding strategies (e.g Maximise Conversions) - Experience in lead generation - Experience or familiarity with conversion rate optimisation and split testing - Experience on other platforms / channels (Bing, Google Display, Youtube, Facebook, Native so forth)
**The Ideal Candidate**
- Passionate about performance marketing and optimisation - Analytical and data-driven - Organised and meticulous - Demonstrable experience in lead generation - Looking for something long-term
This is a great opportunity for someone who values their autonomy but would like to be a part of a wider team and mission. We value results and our inclusive culture welcomes people from across the world. 2021 was an exceptional year, but we feel like we're just getting started - if you'd like to learn more, please apply!
