Overview Globally, Sharp Shots Photo Club holds the number 1 Google ranking position for teaching kids and teens photography skills. https://sharpshotsphotoclub.co.uk/ Sharp Shots are looking to enter the US Market. This will be a shortened down version of the UK site and only sell their online on-demand courses. Proposed Url: https://sharpshotsphotoclub.com
We are looking for someone to provide SEO support during the set-up of the website. To make sure the basics are set up for best practice and help us achieve a high ranking for our offerings i.e. on-demand kids and teens photography courses. To ensure US traffic is directed to this site rather than the UK site.
Suggested Requirements: • Information architecture- Mapping which pages will need to be published on USA website (based on traffic & backlinks data for existing UK URLs). • Hreflang specs + implementation- Specifications & support with implementation of hreflang mark-up. Telling search engines which version is for which country. • Content optimisation- Specifying page titles, meta descriptions, heading tags, semantic (commonly-used) phrases & other important notes for page content (on priority pages on USA website). • XML sitemaps- Creation of XML sitemaps & submission via Google Search Console. • Analytics set-up- Set up of Google Analytics, Google Search Console & Google Tag Manager on USA website.
Other relevant Information: The site will be based on a WordPress template. At point of purchase the customers will be re-directed to the Thinkific platform providing the online courses.
In-line with the brief above, can you detail and confirm that you understand what we need, your experience of the task, how long the tasks will take and your subsequent charges. Its vitally important that we set up this website so that it attracts its own US audience and does not (to the best of our ability) cannibalise our current UK website audience.
