Ross Thomas Creative are currently looking for an experienced PPC (Pay Per Click) Manager, to run PPC campaigns and monitor paid search budgets.
Your goals will be twofold; to ensure our online marketing efforts have the highest possible return on investment (ROI,) and to effectively communicate the features and benefits of our business and its values to our clients.
Responsibilities:
• Participate in forming effective paid search strategies
• Launch and optimise various PPC campaigns
• Oversee accounts on search platforms (e.g. Google AdWords, Bing)
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Write attractive and concise copy for adverts
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Find ways to reduce risk of click fraud
• Keep abreast of PPC and SEM trends
Requirements:
• Proven experience as a PPC Manager or Digital Marketing Specialist
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
• Understanding of HTML and XML is a plus
• Proficient in MS Office (particularly Excel)
• Excellent communication skills
• Analytical thinking with strong math skills
• BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus
You would be required to ensure that our business branding and visual communication messages are incorporated; standards of which should always be met; use of correct colours and fonts etc; all of which would be sent/linked to you.
What are we looking for?:
At present, we are essentially looking to do one campaign with somebody. We need prices, benefits and timeframes from people, so we can line you up, get one project underway and contact you with further work when necessary, as part of our various campaign strategies.
Essentials:
You must provide links and attachments, featuring similar examples of small, medium and large projects, that you have previously worked upon, indicating how long they took, the price involved and what was included in it.
Supply clear and obvious links to your portfolio please, as failure to do so, will likely result in the rejection of your application.
Please include a link to your website, CV and cover letter - with any other additional relevant information - explaining who you are, what qualities, talents and expertise you can bring to us and why we should hire you?
