we have a website that has been running on Webflow for a few years. GA, Tag manager and other similar stuff has been implemented early on, but now we need some help with some more setups and then most importantly, in actually getting some insights from the data.
These are some of the things to be done with the setup: - Custom sitemap for Google search, we are not happy how the current search results - Ensure that technical setup allows us to see how visitors use Typeform forms on our site - Ensure technical setup allows to follow Facebook/LinkedIn, Google and Mailchimp generated traffic - Set up conversion goals for the site (these are mostly Typeform form fills for now)
We also want a Data Suite dashboard, that allows us to understand: - Basic traffic data (the usual like visits, time spent on site, bounces, location, devices etc) - Which Google search queries that bring traffic - Which social media campaigns/posts bring traffic - Which paid sources (Ads, FB, linkedin) bring most traffic and the quality of the traffic - Which custom URLs bring traffic (we have an excel directory for custom URL that we use for example in emailing certain potential customer groups) - Price of conversion for paid traffic
We appreciate consultative take on the task, helping us understand which things are smart to do right now and which we can leave for later. Also, the work needs to be transparent, so that I am aware of what has been done, where and why.
Pls give an estimate on how long the project will take approx.
