We have an exciting opportunity to join a start media and monetisation consultancy who are changing the way in which media is planned and bought across social video platforms.
We distribute video content across all the major social platforms primarily focused on YouTube, Facebook, Instagram, and TikTok. We do this for a variety of Entertainment, Fashion, Beauty and Homeware brands.
We are seeking a media buying executive to support us on the execution and reporting side of our campaigns. Preference will be given to candidates who are able to provide media plans and translate media plans into campaign structures. We will provide support on planning and strategy for each platform.
Our campaigns focus on audience development and content discoverability across all the major social video platforms. Our goal is to impact the social platform's algorithm to serve our video content to more people while delivering our partner's traditional media metrics (Views / Clicks / Engagements). We will provide all the elements we want to be measured and we're looking for recommendations on bidding mechanics and platform best practice for campaign health.
Candidate Requirements
Candidates will need to create specific targeting groups in line with the media plan campaign goals. All campaign creatives will be vetted against the platforms’ specifications to ensure compliance and improve the likelihood of platform approvals. Building keyword lists, recommend affinity / in-market, look-a-like audiences. Recommend bidding mechanics and video ad formats to best deliver on campaign goals. Optimise and pull reports for all campaigns across platforms.
