I am seeking someone to setup and manage my PPC campaigns for me: Facebook, Google adword and LinkedIn ad.
I seek someone with the ability to:
• Plan, setup, manage, optimise and identify new opportunities for campaign performance improvement, including analysis & recommendations across all elements of the campaign and be able to implement the recommendation.
• Manage accounts on the following: Google Ads, Bing Ads, Facebook, LinkedIn
• Optimise account including SQR & keyword build outs, bid modifier analysis, and ad copy testing
• Strong analytical skills, with the ability to understand the reasons behind performance changes in accounts
• Understanding Google Analytics, and/or other tracking software. Having a deep understanding and appreciation of the importance of tracking and attribution.
• Report through excel and Google Data Studio
• Develop a strong understanding of the products, competition, industry, marketing goals and objectives for client
• Strong understanding of marketing funnel. (shopping cart drop off, subscription page drop off)
I am not simply seeking a techie. I need someone who understands marketing, that can provide recommendations on optimising my marketing funnel.
The length of the contract would depend on your expertise and result