We're looking for a consultant to set up several ad campaigns for us.
Aim: 1: Ad campaign targeting 3000+ business leaders based on email address - we already have the data. Leading to landing page connected with our Hubspot which collects email address and leads to call booking system
2: Ad campaign retargeting website visitors from the last 3 months - we have google analytics Leading to landing page connected with our Hubspot which collects email address and leads to call booking system
Ideally, we would like to set up a small A/B test for each, with varying copy, images and video. Each with a small budget - totalling £400 in the first month.
This would be to test how many calls get booked, what is the cost per acquisition and which is the best performing ad 1 or 2.
We would like advice on what the best platforms would be Facebook / Instagram / Linkedin. What the best copy/video/image arrangement would be. Set up and monitoring of the campaigns. Weekly reports on performance and optimisation suggestions.
We want an expert to lead this, with relevant B2B advertising experience and examples.
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