We generate claims through our website getmyfeeback.co.uk and we need a Facebook ads expert who specialises in lead generation for the claims market. We are looking for someone with a proven track record specifically in claims marketing on social media.
We had a very successful ad campaign on Facebook which ran for 18 months before it was taken down by Facebook in September for breaching their advertising policy. Typical results were as follows: period 01.04.20 – 14.04.20: total spend- £817.69, 470 leads, average lead price £1.74.
We used to publish ads from a saving tips blogger page which directed to an advertorial style page on our website. Although this was extremely successful, the ads attracted a lot of trolling and general suspicion around whether our service was a “scam”. We believe the ad account was disabled due to people reporting our ads as “scam” content and also, we used some images of crashed cars which violated the policy of images depicting an accident.
Since this campaign was disabled we have tried two other campaigns which we published from our Get My Fee Back Facebook page and adhered to Facebook advertising policies but performed nowhere near as well.
We need an innovative new campaign from our Get My Fee Back page which will bring in leads back to the volume and price we saw before- clearly the market is there, we just need to find a new way to get to them! The new campaign must also strictly adhere to Facebook advertising policies.
Our target market is anyone in England and Wales who has received compensation for an accident since 2013. We know from running some google ads that the demographic most interested in our service are males, aged 25-44. Our budget for ad spend is £50 per day.
We are looking for someone to urgently design and publish a new campaign for us, with a model we can scale up. This will include producing ad creative, ad copy and audience building. If results are good then we will also require optimisation of the ads going forwards. Our aim for this campaign would be to see a minimum of 30 new leads per day for a £50 daily spend in the first two weeks. We define a lead as someone going to our website and submitting their details via our online form. We measure success as the number of leads coming in.
Thanks for your interest and we look forward to hearing what you can do for us!
