Expected duration: 3 - 4 weeks We are looking for an experienced SEO specialist/content writer to write a series of SEO themed articles for our website to excite and delight people to our winter attraction. All content needs to be short and sweet and be valuable to our audience/users – to improve our online reputation and build a community and grow advocates of our brand by sharing useful content. The science behind adding more content to our site is this: 1) Creates more backlinks 2) Creates more indexed pages on search engines 3) Generates more web traffic 4) Generates more leads and ROI
Our Brand Positioning 1) Our brand's unique personality is fun, engaging, energetic, inclusive and family-friendly – the writing style must reflect this 2) Our winter attractions is a better choice over customers due to us: • Being open (key message) • Fantastic, historic location – with onsite parking and easy transport links • Bigger than ever ice rink (key message) • Covid-secure measures in place ensuring safety (key message) • One of few festive calendar attractions of the year
Content Strategy 1) Reach families and couples and groups 2) Talk to loyal, regular customers and acknowledge their value 3) Provide content for New customers 4) Delight and excite New and existing customer base 5) Reassure – Covid-Secure message is key 6) Add more pages onto our website 7) Convey that ice skating is Fun and lasting memories can be made – sell the dream of magical family memories 8) Content will be delivered via the Website, Social Media and emails 9) Results will be measured by web visits, organic keyword ranking and booking volume 10) Tactically deliver content that attracts displaced customers from events that have been cancelled
Business Case • Content marketing will support delivery of our skate volume and revenue goals
Value Proposition • Content must be accurate, informative and helpful
Goals 1) Create SEO-friendly, optimized content – backlink sources, readability etc – When content is posted online ensure there is a page title, meta description and H! heading which all focuses on keywords 2) First Page Google 3) Propel content with social media 4) Generate at least 2 new blogs content weekly (posted online and signposted by social Media) 5) Create engaging assets – Video, animation and still images 6) Identify our brand advocates and encourage them to ‘promote’ their experiences 7) Cover topics our audience is interested in like Christmas experiences, ice skating, family fun – people passionate about an active lifestyle 8) Relay the concerns and worries of Covid-19 9) Incorporate Imagery
Full content suggestions and editorial plan will be provided.
Looking for a medium/long term partnership with an experiencedcontent writer - 3-4 posts per week for the next 4 weeks.
