To reinvent the visual layout of the homepage (or landing page if more appropriate), and create new function first pages to better drive engagement and conversion on the website. Maximising upon the traffic gained.
It is important to note that investment cost benefit is a key consideration. A solution is needed to achieve the desired outcome and a complete website redesign is unlikely to be adopted, though open to testing with purpose focused landing pages to first see results.
Solution
Design a layout with customer behaviours and desires in mind. Balancing both visitor experience and business interests.
Homepage should be designed to ‘get to the point’ and remove redundant or ill-fitting components wherever necessary. Making space to surface smooth navigational content that visitors are looking for, or, will stay for. Design of pages should be done in such a way that the key metrics identified are considered, with every step suggesting a ‘next best action’.
Note: though mobile first is important, almost 50% of current users browse using desktop solutions.
Above is part of the brief more information can be provided to considered freelancers.
SEO & Social Media Guru for Fashion Category: Facebook Marketing, Internet Marketing, Link Building, SEO, Social Media Marketing Budget: ₹1500 - ₹12500 INR
