Require a product copywriter who is well versed in the FinTech space and has the know-how about product copywriting (not looking for blog or product copywriter).
Ideal candidate will have brand, marketing, UX knowledge plus written product content for fintech's.
Copy to be written is the: - About us, which will sell the product, talk about user/customer pain points and the problem we are trying to solve along with the solution - The above will also tie into our mission - what we are trying to solve along with our solution - Legal copy - Terms of use, privacy policy and cookie policy
Knowing what is required to be written I'd like the person to - shape a brand and be the voice - understand customer pain points - so someone who is able to do the research - tell a story, - *write about a problem and our solution* - sell a product
Should have in-depth knowledge about the customer of financial services and FinTech products. Also know about the current trends in fintech.
*Should understand a FinTech customer / user.
Great creative copywriting skills and knows what works well. Content should come across as a real person, who understands the user.
SEO skills is a must. Perfect English is a must
Great researching skills
Tech product and user focused, Have good UX understanding and marketing vision of products
