We are a small women's UK fashion brand who have a Squarespace website. Originally designed as a vehicle to show our collections to the trade (we only sold to retailers), we began selling direct to consumers earlier in 2020. We have been successful but need to up our game on e-commerce to capitalise on the considerable growth in web traffic. We need someone experienced in e-commerce and Google advertising/analytics to help us establish a solid platform with the right configuration so we can run efficient scalable advertising in the medium term.
We need to know what ad spend will deliver and start testing and optimising campaigns, but must have the fundamentals set up in the first place.
SEO and web design is all taken care of, but to exploit the strong growth of our direct sales, we must be set up for success.
This may be a 1-2 month project or a per hour gig - I'd like to talk to experienced freelancers (either from agency background or client in-house), and ideally UK based professionals.
