Lead generation from online paid advertising channels. Specifically, to provide support in relation to PPC (AdWords and bing), and social media advertising via a number of platforms including Facebook, LinkedIN, Twitter and any other that we agree will yield a result. The remit of this is MQL lead generation for each of the brands stipulated. The trial will be held on a one-month rolling basis for an initial period of two months.
MQL Definition: Must have requested a demonstration of or more information relating to the product. Must be a B2B opportunity and have a working website. Must be based in an accepted territory. Must including contact information. Must not be an existing customer or in negotiation with sales.
There are 3 business products that will require the above attention each month. Discussion around CPL and budgets per product will be discussed with the right candidate.