Your group are digital marketing consultants who have been tasked with developing a digital marketing plan for a new (fictional) Irish clothing brand, called Flashion.
This assignment is in a group, and we share it for each one to do a part. I am responsible for talking about:
3. Define two (or more) strategies for the Flashion brand, incl. a clear outline of your target consumers. For each strategy, critically discuss its relationship to the Mission
4. Define how Flashion's marketing activities will interact with their target consumers at every point of the McKinsey Consumer Decision Journey to fulfill your strategies. The. Critically discuss for each point of the journey what is going though consumers’ minds in this marketplace and what they are trying to achieve.
We decided that the Flashion company is a sportswear company and the focus is ethics and sustainability. Based on Fianna and Nike companies
