This is Mallesh from India.
We are an agritech company and are looking out for some good video representation of what we do.
I have enclosed below the script of what we want to achieve. Would be great if you can let me know, if you can do this, some of the references of similar work, time duration and your costing.
OBJECTIVE: The videos will be made as part of training material for the farmers, here they will understand what is a sensor, what is its use, how is it used and its benefit (feedback). These videos shall not exceed more than a minute, as the farmers attention span is shorter and we want the message to be delivered in a crisp manner. The purpose of the videos is to make the farmers aware of the workings of the sensor and how useful are the sensors and what purpose is it going to serve in the lives of the farmers.
The storyline of these videos will be built around the following narrative:
Brief introduction of GW situation in Punjab-why need to save water
The video will the begin with a clip of a farmer walking to his field, the voice-over will explain what a sensor is (used as a precision technology), and what are the benefits of a sensor will be highlighted in 2-3 sentences.
We will highlight the objective; the objective will be defined as to what is the purpose of the video and why are sensors be installed and what is the purpose it is going serve. (This part will be covered through the voice over which will explain the parameters and how sensors are going to act as a catalyst)
Through animations and clips (footages from last season), the usage of a sensor will be explained and images of the sensor will be flashed on the screen.
Real clips will be shown where field officer installs the sensors in the field.
Detection of moisture happens after every 7 hours-data is captured through gateway and sent to cloud (Animated clip can be used)
The next move: Farmer will receive an SMS START/STOP irrigation advisory to start or stop irrigation without farmer having to go and check to his field again and again (just need to switch on/off the Pump); Some images of the SMS to be shown on the screen.
If the farmer doesn’t irrigate on time (due to any cause listed below), IVR call will be placed to remind him to irrigate which even have options why he hasn’t irrigated yet. (Animated clip)
After IVR call, even then if a farmer has not irrigated, a CIPT field officer will remind the farmer through personal visit or call to remind him to irrigate; here we can have some images of the field officer visiting the farmer and explaining the process.
FEEDBACK from farmers: Farmers save x LITRES of water, Y increase in income, Z reduction in irrigation cycles (from last year experiment)
Towards the end of the video we will have the voice over saying we would like to thank HUF, Cultyvate and CIPT for their support and making this video possible.
Throughout the entire video, we can highlight animated images and sound effects to be used as a way to engage the audience. The video can have some visual graphics as well which is visually appealing, which engages the audience. The sound effects and music will add an extra element to the video.
